Puggerfly

When Three made it free to use Snapchat without using up any of your data, we decided to make Snapchat better than ever before. So we invented the first ever Snapchat-pet, a Tamagotchi-style virtual pet that lives in the platform. Over 7 days, users played with, walked, cleaned up after and flew with their Pupperfly until it grew into to a fully grown Puggerfly.

To tell everyone about Puggerfly, we did other comms stuff. Like A TV ad, OOH, and a bunch of Snapchat ads. Someone even got a Puggerfly tattoo, but that wasn’t part of the media spend.

Agency: Wieden+Kennedy London
Creatives: Andrew Bevan, Freddy Taylor, Philippa Beaumont
Creative Director: Hollie Walker
Director: Jorge Montiel @ The Mill
Sound: Will Cohen @ String and Tins

A White Christmas

TK Maxx knew that they needed something beyond a TV ad to make noise at Christmas. So, we stocked the biggest gift at the smallest price. An actual White Christmas, for absolutely nothing. Because that's what Christmas is all about, altering the weather in an isolated area for a 48 hour period.

We stocked 50 free White Christmases in TK Maxx stores all over Europe and online, in the form of a giant 3ft long snow globe. For those who found one, we showed up with snow machines, covering the house, garden, car, playground, school - wherever they chose with ridiculous amounts of snow.

Agency: Wieden+Kennedy London
Creatives: Andrew Bevan, Freddy Taylor, Philippa Beaumont
Creative Director: Hollie Walker
Director: Ian Pons Jewell
Sound: Sam Ashwell @ 750mph
Post Production: Time Based Arts

#ViolenceIsViolence

40% of all domestic violence victims are male. However, male victims are often overlooked.

Which made the message simple: Violence is violence, no matter who it's aimed at. I filmed a social experiment to see if the public agrees, by testing how they react to a man hitting a woman, and vice versa.

The film currently has over 20 million views, with £0 media spend. And in one shot, you can see me in the background hitting on a man trying to have his lunch.

Agency: Dare
Creatives: Andrew Bevan, Jessica Morris, Chloe Pope
Creative Director: Sean Thompson
Director: David Stoddart

Engineered Insanity

The first ever global marketing campaign for Formula 1 featuring a brand new brand positioning, Engineered Insanity.

Agency: Wieden+Kennedy London
Creatives: Andrew Bevan, Freddy Taylor, Philippa Beaumont
Creative Directors: Dan Norris and Ray Shaughnessy
Director: Chris Boyle
Sound: Joe Wilkinson @ String and Tins
Post Production: Time Based Arts
Editor: Ben Stephens @ Final Cut

#fooddancing

After 35 years with their the incumbent agency, we were lucky enough to win the Sainsbury's pitch. Our first campaign was straight from it. It was designed to give Sainsbury's back their food mojo, with a new tone of voice and art direction that bucked category norms.

With a fully integrated campaign, including a track and music video, we celebrated '#fooddancing is living well'.

Recognition
- Campaign Big // Gold // Retail

Agency: Wieden+Kennedy London
Creatives: Andrew Bevan, Freddy Taylor, Philippa Beaumont
Creative Directors: Scott Dungate, Sophie Bodoh
Director: Siri Bunford
Post Production: Time Based Arts
Music: Wake The Town
Portrait photography: Josh Cole
Food photography: David Sykes

As if a Londoner would ever stop

Mo Farah was retiring from the track, but not the road. We celebrated this unstoppable spirit. An spirit found in all Londoners through a turbulent year of attacks.

We dropped a 25m wide OOH right outside the London Olympic Stadium, right after Mo crossed the finish line of his final race.

Featured on It's Nice That

Photographed by Jamie Morgan

Mouth

Kids hate advertising. So instead we made a freaky purple mouth, got DJ Khaled to make a song with it live on his Snapchat, a Snapchat lens, a bunch of weird films, a one-of-a-kind content partnership with Adult Swim, and a helluva lotta social posts.

Lucky enough to spend time making this with Freddy Taylor, Paddy Treacy, Mark Shanley, Hollie Walker and Freddie Powell. 

Little Dramas

A series of idents for Sainsbury's sponsorship of Showcase Drama on ITV. Lovingly made with Philippa Beaumont and Freddy Taylor.

Red November

Scrollathon

Three wanted to be part of the conversation around the London Marathon.

Scrollathon enables anybody to get involved in a mobile marathon on a dedicated Instagram account. Fastest person to scroll to the bottom, wins.

Fathers' Day

Barclays briefed a Father’s Day print ad to be turned around in 24 hours.

“Something about dads.”

Ridiculous possibilities

To support TK Maxx's new creative direction, 'Ridiculous Possibilities', I made a few special build installations across Europe. I never saw them in person, but I heard they looked good.

One was a real bathtub on a wall and and the person's legs moved and everything. What an absolutely ridiculous (yet possible) sight it was.

The other was of a woman trapped in a giant tube filled with flowers. I did once see a picture of it and it didn't look as horrifying as it sounds.