New Heights: London
A TV show for Nike. Their first foray into original content, and the first time Channel 4 have purchased branded content.
Over 4 million viewers and looking to extend the format to more markets.
Director: Dan Emmerson
The Big Night
Director: Michael Gracey
Recognition
British Arrows // Silver // Best over 90
British Arrows // Silver // Retailers
APA awards // Commercial of the year
Cannes Lions // Shortlist // Film
Ciclope // Styling & Costume Design (wouldn’t usually take credit for this type of award, but I came up with that plug, so I’m bloody taking it)
A Tilted Perspective
I loved this project, but it never quite saw the light of day (hence the janky endcard). Air Up is a water bottle that flavours water using scent. The bottle also has a weird tilted lid. So I made a film about a tilted view on the norm.
All shot on location and in camera, with the wonderful Yoann Bourgeois choreographing.
Director: Yassa Khan
Wandanlage, reimagined
Product collaboration with Virgil Abloh to reimagine Dieter Rams’ 60 year old Wandanlage. Three were made - one for Virgil’s home, one for the Brooklyn Museum, and one for the Braun archive.
Recognition
• Cannes Lions // Shortlist // Design - Promotional item design
Time
Wallpaper
Vogue
Gizmodo
Hypebeast
GQ
Elle
Design Week
Highsnobiety
CoolHunting
Dazed
#ViolenceIsViolence
40% of all domestic violence victims are male. However, male victims are often overlooked.
Which made the message simple: Violence is violence, no matter who it's aimed at. I filmed a social experiment to see if the public agrees, by testing how they react to a man hitting a woman, and vice versa.
The film currently has over 20 million views, with £0 media spend. And in one shot, you can see me in the background hitting on a man trying to have his lunch.
Director: David Stoddart
Recognition
• British Arrows // Gold // Best New Creative Team
• British Arrows // Silver // Charity
• British Arrows // Bronze // Public Service Advertising
• Cannes Lions // Shortlist // Film Craft
• D&AD // Wood // Tactical Film
• Lovie Awards // Silver // Film
• Webby Awards // Shortlisted // Public Service & Activism
• Campaign Big // Shortlist // Film
• Creativity // Editor's Pick
• Campaign // Pick of the week
#fooddancing
After 35 years with their the incumbent agency, we were lucky enough to win the Sainsbury's pitch. Our first campaign was straight from it. It was designed to give Sainsbury's back their food mojo, with a new tone of voice and art direction that bucked category norms.
With a fully integrated campaign, including a track and music video, we celebrated '#fooddancing is living well'.
Director: Siri Bunford
Recognition
• Campaign Big // Gold // Retail
• FAB Awards // Gold
• FAB Awards // Silver x 3
Capri
Reveal film for the relaunched Ford Capri. Last manufactured in the 1980's, this spot spoke to the car's rich past while exposing the new electric model.
Director: Anton Tammi
Mouth
Kids hate advertising. So instead we made a freaky purple mouth, got DJ Khaled to make a song with it live on his Snapchat, a Snapchat lens, a bunch of weird films, a one-of-a-kind content partnership with Adult Swim, and a helluva lotta social posts.
Recognition
• Webby Awards // Honoree // Advertising, Media, & PR // Best Launch
A White Christmas
TK Maxx knew that they needed something beyond a TV ad to make noise at Christmas. So, we stocked the biggest gift at the smallest price. An actual White Christmas, for absolutely nothing. Because that's what Christmas is all about, altering the weather in an isolated area for a 48 hour period.
We stocked 50 free White Christmases in TK Maxx stores all over Europe and online, in the form of a giant 3ft long snow globe. For those who found one, we showed up with snow machines, covering the house, garden, car, playground, school - wherever they chose with ridiculous amounts of snow.
Director: Ian Pons Jewell
Puggerfly
When Three made it free to use Snapchat without using up any of your data, we decided to make Snapchat better than ever before. So we invented the first ever Snapchat-pet, a Tamagotchi-style virtual pet that lives in the platform. Over 7 days, users played with, walked, cleaned up after and flew with their Pupperfly until it grew into to a fully grown Puggerfly.
To tell everyone about Puggerfly, we did other comms stuff. Like A TV ad, OOH, and a bunch of Snapchat ads. Someone even got a Puggerfly tattoo, but that wasn’t part of the media spend.
Directors: Andrew Bevan, Freddy Taylor, Philippa Beaumont, Jorge Montiel
Recognition
• Lovie Awards // Gold // Best Integrated Campaign
• Lovie Awards // Gold // Social Media Marketing
• Lovie Awards // People’s Lovie // Social Media Marketing
• One Show // Bronze // Interactive
• Featured in Contagious ‘World’s Best Creative’
Brand creation and product design
Beautiful People (a premium Japanese fashion house) wanted a sub brand and designs for some inventive and ‘talkable’ products within it.
‘Beautiful People Feels’ was the result. A brand made up of products that make you feel something. The first four 'feelings' are: Closer, Lazy, Smarter and Cosy.
Launch products include: Slippers that heat up at the click of a disc. Totes you can inflate to use as a pillow. Shower curtains that teach you things. Beanies that double as sleeping masks. Hoodies that envelop you in comfort. Umbrellas that animate. Bog roll you learn from. T-shirts you share. Tea that stimulates your brain.
Agency: Wieden+Kennedy Tokyo
Engineered Insanity
The first ever global marketing campaign for Formula 1 featuring a brand new brand positioning, Engineered Insanity.
Director: Chris Boyle
Article and interview in Lecture In Progress.
D&AD - Sound Design - Shortlist
Keep On Connecting
If you want to hear what I sound like, I’m the Welsh VO at the very beginning.
And if you want to see what I look like, I’m the first Chelsea fan.
I hate football. And that’s not my real accent. That’s just how good of an actor I am.
Made in lockdown.
Director: David Wilson
Little Dramas
A series of idents for Sainsbury's sponsorship of Showcase Drama on ITV.
Director: Siri Bunford
As if a Londoner would ever stop
Mo Farah was retiring from the track, but not the road. We celebrated this unstoppable spirit. An spirit found in all Londoners through a turbulent year of attacks.
We dropped a 25m wide OOH outside the London Olympic Stadium, right after Mo crossed the finish line of his final race.
Featured on It's Nice That
Photographer: Jamie Morgan
Red November
Director: Mathery
Fathers' Day
Barclays briefed a Father’s Day print ad to be turned around in 24 hours.
“Something about dads.”
Designer: Kerry Roper
