“A simple fable, clearly told, and it makes its point with great power. The Cinderella moment is the super at the end: 40% of domestic violence is suffered by men. Ask me next year and I bet you I’ll still remember that statistic.”

“Why does one laugh when a girl hits a guy but is completely shocked when a guy hits a girl? Size? Strength? History of violence? I don’t have the answers – nor the space here to go on – but, fuck, a 30-second film hits your brain cells with lots of stimulating questions.”